A study by Brightedge found that organic traffic is responsible for 53% of a website’s total traffic.

That means if you’re not focusing on increasing your organic traffic, you’re missing out on a huge opportunity to grow your business.

But how do you go about increasing organic traffic to your business website? Here are four strategies that will help.

1. Publish High-Quality Long Form Content

What is long form content? It’s simply a blog post that is longer than the average blog post. The ideal length for a long form blog post is 1000 words or more.

Why does long form content help increase organic traffic? Because it provides your readers with in-depth information that they can’t find anywhere else.

When you publish high-quality, informative content, people will be more likely to link to it and share it. This will help improve your website’s SEO and increase organic traffic.

2. Optimize Your Site for Search Engines

If you want your site to rank higher in SERPs, you need to optimize it for search engines. This process is known as search engine optimization (SEO). It involves improving various aspects of your site so that it’s more visible and relevant to search engines.

There are a number of ways to optimize your site for SEO, but some of the most important include:

• Using relevant keywords throughout your content
• Creating quality backlinks from other websites
• Making sure your site is mobile-friendly
• Improving website speed and performance

By taking care of these SEO basics, you’ll be well on your way to increasing organic traffic coming to your site.

3. Promote Your Content

Once you’ve published quality content, it’s important to promote it if you want to increase business. After all, no one will see your content if you don’t put it in front of them.

There are a number of ways to promote your content, including:

Social media: Share your content on social media sites like Twitter, Facebook, and LinkedIn.

Email marketing: Send an email to your subscribers with links to your latest articles.

Guest blogging: Reach out to other bloggers in your industry and offer to write a guest post for their blog. Include a link back to your company website so that their readers can find you.

By promoting your content across different channels, you’ll be able to reach a larger audience and increase the traffic coming to your site.

4. Build an Email List

Building an email list is a great way to increase traffic to your website. This is because you can use your email list to promote your latest content and drive readers back to your site.

Additionally, by building a relationship with subscribers through email, you’ll be more likely to convert them into customers in the future.

If you’re not sure how to build an email list, check out this guide from MailChimp.

Increase Your Site’s Organic Traffic

Website traffic is essential for any business that wants to succeed online. By following the tips above, you can start to increase the organic traffic coming to your site and take your business to the next level.

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